About Us
Welcome to Illuminate by Beth
At Illuminate by Beth, we believe every home deserves to glow—with warmth, style, and thoughtful design. Founded by Aurora Waverley, this is more than a shop; it’s a personal mission to bring affordable elegance into everyday living spaces across the UK.
Our Mission
Our mission is simple: to make beautifully designed home lighting and decor accessible to everyone. We curate pieces that blend modern charm with timeless quality, so you don’t need a designer’s budget to create a space that feels truly yours.
What We Offer
We specialise in carefully selected lighting solutions—from statement pendant lamps to soft bedside lamps—and complementary home accessories that add personality without clutter. Each item is chosen for its craftsmanship, aesthetic harmony, and value. Whether you’re refreshing a single room or redesigning your entire home, you’ll find pieces that feel intentional, not just trendy.
About Aurora Waverley
Aurora Waverley, the creative force behind Illuminate by Beth, grew up surrounded by the quiet beauty of New Zealand’s coastlines and the vibrant energy of urban design. After years working in interior styling and product curation, she noticed a gap in the UK market: high-quality, stylish home goods that didn’t come with a premium price tag. So she started Illuminate by Beth—not as a business, but as a gift to fellow homeowners who crave beauty without compromise.
Why This Website Exists
This site was born from late-night sketches, countless visits to local artisans, and a deep belief that lighting doesn’t just illuminate rooms—it sets moods, tells stories, and turns houses into homes. Aurora handpicks every product, works directly with small UK-based suppliers where possible, and insists on transparency in sourcing and pricing. No gimmicks. No fluff. Just real pieces for real lives.
Our Values
We believe in:
- Authentic design—pieces that last, not just trend
- Accessible luxury—elegance you can afford
- Sustainable choices—mindful sourcing and minimal packaging
- Community over commerce—your feedback shapes what we bring next
Contact Us
We’d love to hear from you. Whether you have a question about a product, want styling advice, or just want to say hello, reach out at [email protected]. You’ll find Aurora personally responding to every message. We’re based in Auckland, New Zealand, but our heart is in your home—wherever that may be in the UK.
